What DO we do for you?

Communicate, brilliantly. 

We’re all about making an impact in your business. 

We want you to feel it, your customers, your employees. All of your audiences. 

Lead generation, reputation and bottom line results -- that’s where you want our work to be noticed. 

You choose between three budget-satisfying routes to support your business goals - DIY, Kickstart and Influence.

Contact

+44 1932 789524

kay.phelps@theprdepartment.net

Location

SW London

DIY

Our contribution starts immediately.

There's no doubt, PR takes nous, time, commitment and something to say. Got all those things? This entry level is for you. 

We’ll teach the PR basics, create a mini strategy with you and provide you with some key media contacts. We’ll talk through your key messages and potential stories, what journalists want to hear and how to deliver the information to them – via social media, news distribution and supporting their features.  

You’ll walk away with more knowledge about how to do this yourself, and how to ensure that your DIY PR works on a level you’re comfortable with. It’ll be you who feels the satisfaction when you see your work, your team’s work in the media.

Kickstart

Some will want a PR campaign kickstarted, or need it for a period of time, perhaps to promote an event or project. 

We’ll work with you for 4 months, showing you the ropes, so you can carry on the great work after we’ve ridden off into the sunset (ok, being England, we could just be walking to the pub or taking the dog to the park, but you know what we mean). 

We’ll create a plan and clarify your stories and key messages. We’ll work with key journalists, discover the stories that are brewing in your company, teams and customers now. We’ll create press releases (and distribute them to your key media) for you to mirror in style after we’ve gone. We’ll be aiming to set up phone interviews or lunch meetings with key journalists so they understand your stance clearly. And we’ll provide you with information about features that journalists are working on, now and in the future, so that we can aim for your knowledge to be included. 

And if you want us to hang around after the set period of time? Just ask and we’ll talk about the best level of support for your business needs.

Influence

Since God was a boy, PR, really, has been about good relationships. Indeed, we’ve built our skills, reputation and knowledge on it. 

It is by far the best way to build and keep going an amazing communications campaign. It isn’t for everyone, especially when budgets are as restrained as they are now, but it is the best way to help journalists and potential customers understand your business - and know what sets you apart. PR is best done in a sustained way so key journalists know that, together, we’re a reliable source of valuable information. 

You have the expertise and the knowledge. We are the conduit between journalists and you. We build relationships, keep them going, create answers and simplicity for journalists and you, so that the PR wheel moves smoothly along, collecting consistent, high quality articles in the media that matter to your audiences. 

It’s about knowledge and influence, and by combining yours with ours, we create something masterful and simple, so people know of your name, recognise it and feel warm to it. 

It’s not an overnight process, but it makes an important contribution to your business when achieved.

About

The PR Department, aka PRinHR, is a boutique PR agency that has built its reputation on excellent win-win relationships. 

There’s a bit of a boomerang theory at play here. We want people to come back repeatedly. 

Journalists are at the forefront of this. We know if we do a good job, they’ll come back to us for more client information, when they need it. 

Yet it’s also about clients. In 20+ years of business, less than 5 clients have come through direct sales. The rest have come through referrals and recommendations, or because we worked somewhere together before. 

I keep it small. I like to know what’s going on with all my clients and my small team. 

Trust and respect abound. 

Please, do, get in touch. It’ll be great to hear what you’re thinking. 

Kay

"The PR Department produces great results. They are knowledgable, enthusiastic, creative, and these qualities become immediately evident whether you meet them in person or talk over the phone. I emphatically recommend them to you." 

V. Scott, Principal Consultant, www.marshallacm.co.uk

"I cannot recommend them more highly:

- Kay’s network in the dustry is incredible, resulting in pages of targeted coverage each month.

- Kay takes the time to fully understand all our propositions, in particular our new technology platforms.

- Kay has built up some strong relationships with our stakeholders and clients, resulting in u Marketing and PR function having an excellent reputation across Aon business units."

Dionne Lewis, (previously) Head of Marketing, Aon Employee Benefit

"I would definitely recommend Kay, not only is she extremely personable and easy to work with, but she is also an expert in her field who get's results!"

Francesca Cockram, The Chemistry Group